Hubert Burda Media, the Munich-based technology and media company, has announced its 100% acquisition of Immediate Media Co from private equity investor Exponent and Management.  Immediate is a UK special interest content and platform company. Immediate engages over 19 million consumers each month, offering them world-class content and innovative new products and services, including e-commerce and TV shopping.  In the UK, Burda publishes several consumer magazines such as YourHome and Wedding. The company has recently led the funding round of the online marketplace Notonthehighstreet.com.

Building on the strengths of the company, the partners will realise further growth by accelerating its transformation. The goal is to build a fully transformed business with a strong digital footprint, diverse revenues and business models and interwoven content and commerce across brands, audiences and platforms. Hubert Burda Media and Exponent have agreed to not disclose financial details of the transaction.

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Immediate Media Company in 'in-house PR'