Fara Mahmood has been appointed to handle the UK PR for Huda Beauty. The brand was founded by beauty influencer Huda Kattan, along with her sisters, Alya and Mona Kattan. After recognising a need for beautifully crafted eyelashes, Huda Beauty Lash Collection was born. After seeing great demand for their products worldwide, the sisters launched an online portal to allow beauty enthusiasts everywhere to try their products. Shortly after the success of the lashes, the Lip Contours launched selling out within hours in the Middle East. Huda Beauty has a very strong social media following of 14.2 million on Instagram where the work of make-up artists, beauty lovers, friends and alike are promoted wearing their products.

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Huda Beauty in 'beauty, fragrance, grooming & health'