TRACE Publicity has been appointed to handle the UK launch for new feminine wellness brand KETISH. Co-founded by Beauty Mogul, Huda Kattan, KETISH is a new luxury brand ready to shake up the feminine wellness industry, empowering women through dope, better-for-you products and thoughtful, expert advice. 

This is the first start-up to launch out of HB Investment’s seed fund and incubator, HB Angels. The founder, Emaan Abbass, is a former product developer at Huda Beauty. KETISH is made possible by HB Angels. 

Huda Kattan, chairwoman of HB Investments and Founder of Huda Beauty said: “KETISH is a movement. It's about taking power back and being fully comfortable with yourself. When people start to become part of this community, they're going to feel liberated. I realized very quickly that this was a topic that so many people had so many issues with. The more I started talking to Emaan, the more I was convinced that she could change the category and make this sexy and empowering. This brand is deep within her. It's very purposeful. It's very powerful. It's very personal.”