Digital commerce platform Kooomo has analysed the global financial markets following the coronavirus pandemic and found that there has been a significant boom in e-commerce sales. 

Data from 24 February to 1 March saw online sales of consumer products increase by 81%, an acceleration of roughly 30% compared to the previous week.

Over recent days there has been an increase of 164% in orders placed on Supermercato 24, a site that employs independent shoppers to physically shop at a store on behalf of the customer who places an online order on the platform. 

Kooomo has predicted that this trend could continue as consumers make more online purchases while avoiding public places, with Amazon and other online retailers becoming the biggest beneficiaries. 

UK supermarkets have been requested to increase home delivery services and expand capacity by up to 20%.

Ciaran Bollard, CEO at Kooomo stated: “The impact of coronavirus on the global economy is accelerating the need to start delivering products to customers who cannot leave their homes. Retailers that have invested in omnichannel solutions and have in-store stock available online will help to ease the negative effect of no footfall on the high street."