Global animal welfare organisation Four Paws has announced that HUGO BOSS has committed to becoming verified mulesing-free by 2025, sending a clear message against animal cruelty. The German fashion company announced that it will exclusively source mulesing-free wool for its pure wool suits from 2025. In addition, the use of mulesing-free wool for the entire product range is to be promoted by 2030.

A total of 35 international fashion brands, including sports giant Adidas and Calvin Klein, and now, most recently HUGO BOSS, have expressed their intention to purchase only certified mulesing-free wool in an open letter addressed to the Australian wool industry led on by FOUR PAWS.