Hugo Boss to open debut HUGO store in UK
Date Posted: Thursday 16th August 2018
HUGO BOSS has announced that it will be opening its debut UK HUGO menswear standalone store on 17 August, at Westfield London (White City). The store will feature the latest store concept specifically designed with HUGO’s progressive brand approach in mind. To convey the HUGO spirit of individuality and authenticity natural materials such as maritime pine and plywood back walls have been combined with acrylic panels and modern components to lend the interior design a clean look. HUGO’s iconic red color has been applied on various shop fixtures allowing for a strong brand recognition. The store will also feature lounge areas where customers can linger and browse a library of international style magazines, enjoy complimentary drinks from the bar and make use of the free USB charging points.
With 144 square meters of retail space, the store will also have interactive digital points that are central to the store's design and customers' shopping experience.At the heart of the store there will be a community wall that will aggregate user generated content onto a screen enabling customers to share their HUGO experience. A digital kiosk will reveal branded content that will be entirely shoppable via touchscreen.