Footwear brand Hunter has announced game-changing plans for 2016 that will see the brand step away from the traditional fashion calendar, including London Fashion Week. Hunter is looking to explore and amplify its connection to music festivals with multiple customer-facing moments planned globally for 2016 and will continue to be reflective of current consumer appetites, with an always-on brand conversation that sits within and beyond the fashion calendar. Hunter has delivered four innovative seasonal catwalk shows that gave the brand an opportunity to launch, define and communicate the essence of Hunter Original. Collaborations with Instagram, tech start-up Grabyo, Ocean Outdoor and most recently Periscope, saw Hunter evolve the show experience which will be carried through into 2016. 

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Hunter in 'fashion & accessories'