British heritage brand Hunter has announced the appointment of Paolo Porta as its Chief Executive Officer. Prior to joining Hunter in June 2020, where he was serving as Interim Chief Executive Officer, Paolo worked in the luxury fashion industry for over 20 years in roles across merchandising, retail, wholesale distribution, brand development and licensing at houses including Christian Dior, Stella McCartney and Burberry. Most recently Paolo spent six years at Jimmy Choo where he served as SVP of merchandising and licensing. 

Paolo takes on this permanent position, based out of the brand’s headquarters in London, with a clear and ambitious plan to reposition Hunter as the leading iconic British outdoor lifestyle brand, bridging fashion with quality and functionality. To help him deliver this strategy, Paolo has strengthened his Brand and Creative leadership teams by hiring experts in their respective fields.

In recent months, Hunter announced the appointments of Sandra Romboli who joined as Global Design Director from Decathlon, Reebok and Adidas, and Claudia Plant, who joined as Chief Marketing Officer from Burberry and Net a Porter. 

Paolo Porta said:
“I am so proud to be part of this beloved and progressive brand, one which I have long admired and respected from afar for many years. The potential at Hunter is enormous and I am excited to work with the talented team here to deliver our plans to transform it into a global brand which blends fashion, innovation and creativity with form and functionality.  This is just the beginning for what I know will be an incredibly promising and stimulating next chapter in Hunter’s esteemed story.”