Hunter has launched a new PLAY campaign in collaboration with gamers Alhan Gençay and Mia Monaghan.

Video content alight with gaming graphics and sounds explores what a digital-native experience might look like in the real world through the eyes of a gamer. A ‘Choose Your Player’ menu serves us out of context outdoor characters like ‘Birdwatcher’, ‘Fisherman’ and ‘Forager’. A POV ‘When Gamers Go Outside’ video respawns gamers to a hike, where everyday elements become collectable in-game items.

Hunter’s PLAY Boot and PLAY Neo Boot feature in the campaign, which are signature silhouettes made for creativity and self-expression. Lightweight and comfortable with a modern utilitarian appeal, the designs have protection and functionality at their heart to allow people to live their most productive life without limitations. Available at hunterboots.com