Lifestyle brand HYPE has collaborated with KFC on a 47-always-original-piece collection including hoodies, racer jackets and backpacks. The new summer collection of apparel and accessories has been launched to help ensure HYPE and KFC fans stay Coachella-ready throughout the festival season and beyond. Included in the collection is a range of accessories such as the KFC Bucket Bag and the KFC Drinks Bag, which have been designed to perfectly fit a bucket of chicken and a KFC drink respectively. The new line will launch on 4 August and will be available exclusively on HYPE’s website and its flagship Carnaby Street Store in London.