Emerging e-tailer I SAW IT FIRST has announced it has signed a 5-year lease on a 15,000 square foot head office in London. Based on Commercial Road, the headquarters will create a forecasted 60 new jobs over an 12 month period, and will be home to the marketing, customer services and IT departments along with an in-house studio and salon. The space will also boast a dedicated influencer hub and host weekly brand blogger and consumer activations.
 
The young fashion retailer, which was established in Dubai in 2015, launched into the UK in May 2017 with a star studded Ibiza event, and has grown rapidly in the following months with celebrity fans include Lucy Mecklenburgh, Ashley James and Kate Wright.