Fashion retailer I SAW IT FIRST has partnered with live-streaming social commerce app OOOOO to launch a dedicated shopping channel. The collaboration brings together the e-commerce brand and technology to deliver a unique, live-streamed interactive and entertaining shopping experience for UK consumers via the OOOOO app. 

Andrew Stevenson-Thorpe, CTO at I SAW IT FIRST commented “We are delighted to be partnering with OOOOO in offering this new exciting shopping experience to our customers. Real-time interactive video where the customer can see the products and chat with the host in real-time, this promises to be a channel of choice for a large number of customers.”