Date Posted: Tuesday 20th July 2021
This Way Next has been appointed to handle the PR for Icelandic outdoors brand 66°North. Founded in 1926 for the people in its community, 66oNorth started out creating protective clothing for Icelandic fishermen and has supplied the Icelandic Search and Rescue team since 1928. The brand’s uncompromising clothing is designed in direct response to the challenging environment from which it originated - its technically proficient outdoor pieces rising to the demands of even the harshest weather conditions.