The iiaa, formerly the International Institute for Anti-Ageing, has unveiled its new brand name and messaging: leading the way in inclusive, planet-positive, sustainable skin health that combines science, innovation and knowledge. Relaunching mid-October 2022 as the International Institute for Active Ageing, the iiaa is proactively changing the narrative around ageing, encouraging individuals to face and embrace the ageing process, as the home of two medical-grade skin health brands tried and tested to deliver professional results. With their aim to change the future of skin health, co-founders and husband-and-wife duo Tracy Tamaris and David Alpert describe the iiaa and its team as “innovators, creators and educators” in sustainable skin health products and practices around the world. Headquartered at Riverside House in London Bridge, the iiaa head office is now a professional home to 150 employees working across the business and its two skin health brands, Environ and Advanced Nutrition Programme.