Date Posted: Thursday 23rd August 2018
Swedish homeware company, IKEA has announced its collaboration with athleisure brand adidas. The partnership will explore the connections between living spaces and sport, and how both can adapt to help create healthy habits.
IKEA wants to explore how homes can better enable active lifestyles. The collaboration will bring together designers from both companies to exchange knowledge, insights and ideas to imagine ways to make working out at home easier.
IKEA Head of Design, Marcus Engman, comments, 'Home is where we create life-long habits. Teaming up with adidas, we want to understand what wellness means to different people, and what role their living spaces play in this. By doing so, we can create homes that are better designed to enable better habits and more active living'.
adidas VP of Design, Josefine Aberg, comments, 'Our goal is to make sport accessible to everyone. Working with IKEA, we’ll look at why some people are more active than others, especially young women, and explore what role the home can play in removing barriers to fitness'.
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