Beauty brand IL MAKIAGE has acquired computational imaging start-up Voyage81 in a move that will strengthen its AI capabilities. The brand specialises in personalised foundations. Customers find their perfect foundation by taking a short quiz via its website. No with AI-based Voyage81, and $40m investment, IL MAKIAGE expects to take its current algorithms further.

IL MAKIAGE's CEO Oran Holtzman commented: "For the past two years, we have been searching for computational imaging solutions that can work in beauty and wellness to further advance our existing AI capabilities... I have met dozens of computer vision startups but could not find a technology that can fit our industry and was strong enough to fulfill our goals. Bringing on Voyage81’s patented technology and exceptional team to our tech and data science departments is a huge win for our company's future, our users, and the industry at-large."