Illamasqua has announced the launch of its Lip Lure collection, available from 15 June priced at £19.50. Lip Lure provides a long lasting, liquid lipstick formula with a strong gloss finish. The formula glides onto lips smoothly and provides comfortable, continuous wear, while The slender shaped sponge applicator allows for precise application. Lip Lure is available in 10 shades: Bloom (pink nude), Rose (rose pink), Pow (hot pink), Dusk (cool deep pink), Nebulous (deep green), Orchid (deep purple), Jus (deep berry), Sorbet (warm red), Virtue (box red) and Embers (hot orange).

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Illamasqua in 'beauty, fragrance, grooming & health'