Immediate Media Co has announced the launch of Sewing Quarter, its new TV shopping channel dedicated to sewing, patchwork and quilting. Launching today (31 January) on Freeview channel 78, the new channel will add a new dimension to UK crafting, delivering focussed helpful and engaging content whatever the skill level, alongside exclusive products. The brand’s website will live stream all programming, as well as provide a raft of video tutorials and workshops. Presenters will include John Scott, resident fashion guru on ITV’s This Morning, and Natasha McCarty, a known face in crafting TV.

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