Special interest content and platform company, Immediate Media Company has announced its agreement to acquire BBC Good Food, the UK’s biggest food media brand, from BBC Studios.

The deal, Immediate Media's first acquisition under the ownership of Hubert Burda Media, continues the company’s development as it looks to accelerate its growth through strategic M&A and product development.

Immediate Media CEO, Tom Bureau comments, 'We are excited to be acquiring BBC Good Food. Not only is this the biggest brand in food publishing and media, but is absolutely on strategy for Immediate, given our focus on high-value special interest communities, and cements our market leadership in the Food sector.'

BBC Good Food will form a new food business portfolio for Immediate Media. Headed up by BBC Good Food’s publishing director, Chris Kerwin, who takes up the role of food managing director, reporting to group managing director, Alison Forrestal.

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