British television presenter Alison Hammond has collaborated with In The Style, becoming its latest Brand Ambassador. Alison was voted by In The Style fans as the voice of the people. Alison will front The People's Collection, which will include a variety of shapes, prints, and colours and will be available in sizes 4-30, making it the most inclusive collection that the online fashion retailer has ever launched.

In The Style founder and CEO Adam Frisby has said: "what makes this even more special is what an incredible human Alison is. We couldn’t get a ‘normal’ photo as we were laughing from start to finish - there could not be a better person to bring this People’s collection to life. Watch this space! "