Online fashion retailer In The Style has announced plans to float on London Stock Exchange's AIM Market, in a move that could reportedly value the etailer at over £100 million. 

Chief Executive Adam Frisby, who founded In The Style in 2013 told Evening Standard: "We have a fast-growing customer base, a highly relevant brand and a pipeline for exciting initiatives. We are confident that we can build on our strong foundation to achieve our growth plans." 

He also revealed that In The Style has several new partnerships agreed with influencers that are due to launch in 2021. The brand's future plans also include investing more in tech, moving to a larger warehouse, and eyeing potential international expansion.

On LinkedIn, Adam posted: "I wanted to take a moment to thank everyone who has supported ITS so far and of course my hard-working team around me, I am looking forward to building on this strong foundation to achieve our exciting plans going forward."