In The Style unveils unretouched Valentine's campaign
Date Posted: Thursday 31st January 2019
Fashion e-tailer In The Style has revealed its new Valentine’s Day lingerie collection, featuring campaign imagery that is completely unretouched.
The collection includes bodies, slips and sets in pink velvet, lace and leopard print. The unretouched campaign imagery sets out to normalise what is often seen as imperfections but are normal parts of a woman’s body. Prices range from £9.99 to £29.99.
The unretouched campaign follows on from Blue Monday activity, where In The Style gave away ‘Perfectly Imperfect’ slogan t-shirts, to launch a year of body positivity and female empowerment. Further initiatives will be revealed throughout 2019.
The lingerie collection is now available to buy inthestyle.com.