After twenty successful years as one of Britain's most admired independent womenswear brands, Goat is re-branding as Jane.

Goat Fashion London agreed to sell their global Goat trademark to 1661/Goat Group for an undisclosed sum. As a result, Goat Fashion is re-branding as Jane reflecting its Founder and Creative Director Jane Lewis.

“It feels like the perfect time for this natural progression. “Goat" has always been a reflection of my personal style and designing as “Jane" will only strengthen and consolidate my aesthetic and association with the brand. I’m incredibly excited to take this next step.” Jane Lewis, Founder and Creative Director.