Beauty brand, Rimmel London has announced the appointment of global street artist, Indie184 as Chief Artistic Officer, the first role of its kind for the brand. As an innovative talent known worldwide for her boundary-pushing street art, Indie184 will continue propelling the brand's edgy, creative, and unique persona, while inspiring consumers to embrace their inner artist when creating their own looks. 

Later this month Rimmel will launch "The Art of Beauty" campaign, in partnership with Indie184. In partnering with Rimmel, she will translate her unique artistic perspective to edgy beauty looks that can be recreated with Rimmel products.