Leading influencer marketing agency Influencer Champions has undergone a rebrand as the company grows. The newly-named Influencer Matchmaker will build on over a 15-year track record of forming successful brand partnerships with some of the world’s top businesses.

The agency will continue to develop its management of top influencers including food blogger Recipes from a Pantry, globe-trotting influencer Travel Mad Mum and Silk Fred model Naomi Millbank-Smith, as well as having access to thousands of other names.

The East Midlands-based agency has helped brands such as Amazon, Cartoon Network, McDonald’s and Hotels.com link up with social media influencers in a range of successful campaigns.

Amelia Neate, the Senior Manager at Influencer Matchmaker, says “Our aim is to help the brands we work with to gain a core understanding of what defines tangible results – from the right audience and engagement through to new followers and the ways in which you can capitalise on your investment.

“We want to help them recognise how successful influencers can be in helping them to get the results they are after and to create that special ‘brand love’.”