Influencer marketing agency Marmalade Collective launches. The agency, with African flavour, recognises the need for brands to resonate with underserved audiences and so has made it its mission to support brands on their quest to achieve this. The millennial-led agency is headed up by Tola Alade, former Head of Design at 90/24 Media and Founder of branding agency, Swifty Studios. 

Marmalade recognises that African culture is influencing Western mainstream tastes like never before. It’s informing music, fashion, beauty, and advertising plus more. Marmalade aims to connect brands with previously unreachable markets by introducing them to a powerful collective of influencers. Utilising technology-driven data and relational marketing the London-based agency creates game-changing campaigns with a distinctly African flavour.

The agency has recently signed Founder of Good Hair, Kika Osunde and African cookery writer Lerato Umah-Shaylor.