Influencer Marketing Trade Body (IMTB), the Professional membership organisation dedicated to building a robust, sustainable future for influencer marketing, has launched. Announced at The Festival of Marketing and Influencer Marketing Show, by Influencer Marketing Advisor Scott Guthrie, the professional membership organisation is dedicated to building a robust, sustainable future for the influencer marketing industry. The body champions professionalism within the influencer marketing industry by celebrating and sharing best practices. 

All members are bound by its Code of Conduct, Memorandum of Association and bye-laws to protect clients and promote the reputation of the industry. The IMTB is overseen by a Board of Management. Comprised of senior industry leaders the Board ensures that the IMTB operates in the best interests of its members, the industry and society at large. Board members include The Fifth, Whalar, Ogilvy, TAKUMI, INCA and Tagger.