‍Influencer.com, an influencer marketing and branded content solution has been badged as an official TikTok Marketing Partner and will integrate with TikTok's Creator Marketing API. As a result, brands will be able to make real-time decisions around campaign performance based on first-party data within Influencer.com’s proprietary technology platform, Waves.

Through this integration, Influencer.com’s clients will be able to access first-party insights from the TikTok Creator Marketplace, the official platform for brand and creator collaborations on TikTok. It presents the opportunity for brands to identify and partner with an expansive and diverse group of creators.