Instagram has announced that it is expanding access to Instagram Shopping to more businesses, including creators who want to sell their own merchandise. Any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase.

Whether it’s a fitness blogger like @zannavandijk expanding into their own swimwear line, @thepatriciabright releasing her own beauty collection or @freddieharel with her own hair product range, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase. 

Businesses must tag products on Instagram from a single website that they own and sell from so that people have a consistent and trusted shopping experience. Instagram will also update its sign-up flow to give clearer guidance to businesses and offer more transparency into the types of businesses that we are best suited to support, such as creators who wish to grow their business on Instagram.

This will go into effect from 9 July in the UK, with the new update creators and brands will be able to share, promote and sell products easily through Instagram.