Instagram has introduced new authenticity measures to ensure that the content users see on the platform is authentic and from real people, not bots or others trying to mislead you. Instagram is now asking people to confirm who's behind an account when it sees a pattern of potential unauthentic behaviour. By prompting those behind the accounts to confirm their information, the platform will be able to better understand when accounts are attempting to mislead their followers, hold them accountable and keep the Instagram community safe. 

Signs that Instagram will look out for include:

• Accounts potentially engaged in coordinated inauthentic behaviour
• Followers are in a different country to the account's location
• Signs of automation such as bot accounts

You can find out more about the verifcation process via instagram.com.