Instagram has launched its Broadcast Channels option to all users with an active Creator account after launching the option to selected US creators in February. The additional DM engagement option provides another way for creators to share relevant updates with their fans, via text, images and polls.

• Instagram is testing additional Broadcast Chat tools to enhance the experience including question prompts, which will allow chat members to contribute to the channel.
• The platform is also testing control tools, such as setting a channel expiration date and adding a moderator to assist in managing users' messages.
• Instagram is also testing a dedicated channels tab in users' inboxes, to highlight the channels that they have joined, and recommend related ones. It is also trying out a new promotion option, by enabling chat members to share a preview link to Stories to highlight chat examples.