Last year Instagram shared that they would be testing a new set of tools for discovering and reaching out to creators. Building on these new tools, it is now launching and testing Instagram’s creator marketplace on an invite-only basis to brands active in the US. Brands can use the desktop experience within Meta Business Suite to filter creators by gender, age, number of followers and interests. They’ll also be able to filter for creators based on the demographics of their engaged audience, using filters including gender, age, interests, country and city; see creators who have expressed interest in working with them, have tagged them or follow them; see similar creators to those they’ve already found through the filters; and add creators to saved lists.

After discovering potential creators for partnerships, brands can use creator marketplace to create campaigns and structured projects to share with creators - outlining their campaign overview, the desired deliverables, compensation and any additional information related to the creator project. Any messages brands send creators will land in a newly created Partnerships Messages inbox. Creators can respond to brands and coordinate with them directly within the Instagram app.