Instagram is launching a new Link Sticker globally, which will allow anyone regardless of their follower count to easily share links in a story. The company is also working on ways to customise the sticker so it’s clear what someone will see when they tap the link.

In an online statement, Instagram said: "We continue to be inspired by the change-makers on our platform and those who want to turn their passion into a living by sharing links. We recently introduced new ways for creators and businesses to reach more fans, engage their community and grow their reach, and we aim to further support them with access to links."