Date Posted: Friday 16th November 2018
Instagram has announced three new ways to discover products and shop:
Save to Shopping collection
Items can now be saved to Shopping collections to revisit. When users tap a product tag in Stories or Feed they can then tap the Save icon in the bottom right corner to save it to their Shopping collection. Shopping collection can be accessed from each user's profile.
Shop on business profiles
Instagram is also testing a redesign of the Shop tab on business profiles so users can quickly view all the products featured in their shopping posts. When users visit a business profile, tap on the ‘Shop’ button to see products, such as the item name, price, and the post featuring the item.
Shopping in Feed videos
Users can now shop in videos from brands. Users can tap the shopping icon in the bottom left corner of a video to reveal the featured products and learn more about them.