Instagram has announced that it will be introducing new mobile shopping experiences, allowing its community to learn more about the items they view within an Instagram post. To test the new experience, 20 US-based retail brands including Kate Spade, Michael Kors, Levi’s Brand, Abercrombie & Fitch, Coach and JackThreads and Warby Parker will share posts that have more depth, making it easier for Instagrammers to review, learn about and consider the items that interest them. Each post will have a tap to view icon at the bottom left of a photo. When tapped, a tag will appear on various products in the post, showcasing up to five products and their prices. Once a tag is selected, a new detailed view of the product will open. The functionality will bring important product information to the consumer, without having to leave the Instagram app to search. Then, if the consumer taps the Shop Now link from the product details view, they’ll go directly to that product on the business’ website.