Instagram has revealed new shopping features for creators. Select creators are now able to tag products from the brands they work with or open a new shop if they have their own product. For creators who want to sell their own merchandise, Instagram is making it easier to add an existing shop or open a new shop on their profile. Those who already have their own shop on Instagram can now link their business profile to their personal profile, allowing them to display and sell their products directly to followers through a 'View Shop' button on their profile.