MEDIA
Instagram testing affiliate shops for influencers
Date Posted: Tuesday 26th October 2021
It has been reported that Instagram will be testing a shoppable landing page for select influencers. As reported by Business Insider, Instagram users will slowly begin to see a View Shop button on certain influencers' pages. This signals the first time that Instagram will have its own native affiliate programme as previously influencers have used platforms including LTK or ShopStyle Collective.
Users will be able to search through the influencers’ shops similar to any e-commerce site by filtering for products, price, and sale items.