Date Posted: Thursday 2nd May 2019
Instagram has announced that it will be testing a new feature allowing people to shop looks from the creators they love without leaving the app. Instagram is enabling influencers, artists and publishers etc. to tag products in posts making it easier for followers to shop in the app.
Instagram recently announced its checkout app in the US, allowing users to shop from the brand's account but this new feature will enable shopping directly from influencers, artists and public figure's accounts when they tag the brand in the post.