Instagram has announced that users can now embed their profile on a website. Users can share previews of their profile and up to six of the most recent images to encourage people to view more. This will be first available in the United States, with possible expansion to more countries soon.

Embeds are great for creators who want to cross-promote on websites outside of Instagram, and for publishers who want better ways to showcase profiles to their readers.

To embed an Instagram profile on web:

• Go to the profile you want to share.
• If it’s your profile, click the gear icon. If it’s another profile, click the •••.
• Click “embed,” then “copy embed code.”
• Copy and paste the code into your website to display a profile preview.

Users can choose whether their public posts or profile can be embedded on websites outside of Instagram using a new control for embeds, available in settings. This setting will also only be available to people in the United States to start.