Instagram has revealed a Reels tab and a Shop tab. The Reels tab will make it easier for consumers to discover short, fun videos from creators all over the world. Whist the Shop tab will give consumers a better way to connect with brands and creators and to discover new products that they love. 

Instagram has said: "With the Shop tab, we’re making it easy to get inspired by creators you love, shop on Instagram, and support small businesses. You can find personalized recommendations, editors’ picks curated by our @shop channel, shoppable videos, new product collections, and more." 

Instagram has not updated its home screen "for quite a while" but believes that the new design will refresh the app whilst remaining simple to use. 

Instagram went on to say: "How people create and enjoy culture has changed, and the biggest risk to Instagram is not that we change too fast, but that we don’t change and become irrelevant."