Date Posted: Thursday 21st June 2018
PR agency instinct has announced a duo of drinks account wins, Jameson Irish Whiskey and The Cocktail Man.
instinct is supporting Jameson Irish Whiskey on the launch of the Jameson Caskmates IPA Edition. instinct has been brought on-board by Pernod Ricard UK to help raise awareness of the Jameson Caskmates range as a whole and challenge age perceptions surrounding whiskey. instinct's approach will target key titles for deskside taste-tests and run a proactive press office focusing heavily on ‘lad’ media to target a younger male audience.
instinct has also been appointed to handle the PR for award-winning mixologist, James Vyse, helping to raise awareness of his new cocktail subscription service - The Cocktail Man. With subscription services becoming an increasingly saturated market, instinct has been tasked with securing mentions in Father’s Day gift guides as well as product placement within female consumer titles in print and online.