Date Posted: Wednesday 19th October 2016
Time Inc. UK has today announced that InStyle UK is to relaunch as a digital first brand as it embarks on a new strategy to directly address the changing needs of its audience. It is proposed that the December issue will be the final UK print edition of InStyle.
Led by editor Charlotte Moore, the InStyle UK team will work with InStyle’s US team to leverage the reach and access of this international brand to accelerate growth in the UK. This collaboration will enable InStyle to deliver a 24-hour content offering, keeping the audience up-to-date and fully engaged around the clock with more daily stories and videos than any other UK fashion brand.
Charlotte, comments: “What we have achieved with InStyle over the last few years has been hugely rewarding and the team has, rightly, won numerous awards and nominations for their work across print and digital... But the fashion world is changing dramatically, the way our audience interacts with it is changing and we have to change to meet that challenge. With a focus on delivering the InStyle experience across all digital platforms, we can really give our audience 24-hour access to all the fashion and beauty looks, trends and brands they clearly have such a huge appetite for.”
The InStyle UK team will create inspiring, relevant and relatable fashion, beauty and lifestyle content, and combine it with the best of the international red carpet, celebrity, style and service content from US InStyle and beyond. The US and UK teams are currently working together to create a new digital platform for the UK.