Inter Parfums and Graff Diamonds sign license agreement
Date Posted: Wednesday 11th April 2018
Premier fragrance company Inter Parfums has announced that it has entered into an exclusive, worldwide license agreement with London-based jewellery company Graff Diamonds for the creation, development and distribution of fragrances under the Graff brand. The eight-year agreement has three 3 year automatic renewal options, potentially extending the license until December 31, 2035.
Francois Graff, CEO of Graff, comments, “We are delighted to be collaborating with Inter Parfums USA to produce a range of exceptional Graff fragrances. Positioned at the pinnacle of the luxury jewellery industry, it was vital to us that our partner shares our values of extraordinary beauty, rarity, passion, fine craftsmanship and exclusivity. Inter Parfums are experts at capturing the essence of a brand in fragrance form, and we will enjoy working closely together to create something truly unique.”