FASHION
intu unveils first UK store dedicated to online fashion
Date Posted: Monday 9th March 2020
Shopping centre network intu will launch the first UK store dedicated entirely to fast-growing online fashion labels. Set to open at intu Lakeside in June, Fashion House will bring together nine digital brands. The brands will trade from an 8,500sq ft store, which will host a catwalk, new retail technology including a selfie-mirror that will encourage social sharing, a DJ booth and a VIP personal stylist service.
Brands that will trade at Fashion House currently include Whyte Studio, Alice's Lips and Gina Bacconi.