BRIGHT LIGHT has been appointed by INVISTA’s Apparel and Advanced Textiles Business to handle the PR for LYCRA fibre, COOLMAX fabric and THERMOLITE fabric. INVISTA is one of the world’s largest integrated producers of polymers and fibres, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: LYCRA fibre, COOLMAX fabric, CORDURA fabric, SUPPLEX fibre, TACTEL fibre, and THERMOLITE fabric and insulation. BRIGHT LIGHT will run the UK press office and work closely with the INVISTA teams to build consumer and trade preference and emotional connection with LYCRA®fibre through a programme of education and desirability. BRIGHT LIGHT has extensive trade and consumer experience working within the hosiery, lingerie, shapewear, denim and outerwear sectors and will use this to cultivate a results-based media strategy to drive purchase intent and build the LYCRA fibre brand ‘CHOOSE FREEDOM’ equity and its key messages of freedom, movement and comfort.

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INVISTA in 'fashion & accessories'