IPR London has announced the launch of its social media division which will be available to retained clients and on a project basis respectively.

The division will be headed up by Associate Social Media Manage Polly O’Conell, a digital strategist who has previously worked across a number key campaigns integral to building fashion and consumer brands alike, including: NME.com, Ben Sherman, MTV, Pret a Manger, Letters Live and Lonelyleap to name a few. The introduction of Polly as a consultant / manager will enable clients to have a 360 service ensuring that all PR activity is coherent with Social Media strategy. Clients can also brainstorm with Polly for any upcoming events which may need that extra social media push.

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