IPR has been appointed to handle the press and publicity for 49 Winters, an outerwear brand for men and women which combines tailoring heritage with technical innovation to create an advanced dual garment system. A unique inter-connecting 2-piece system, each classic style comes complete with a top ‘Protective’ layer, ranging from the Abbey Parka to the Oxford Mac, and an ‘Insulating’ down jacket available in multiple shades. Designed to be worn together in chilly temperatures, 49 Winters hands control over to the wearer; when the weather warms each piece can be instantly unzipped and worn separately.

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49 Winters in 'fashion & accessories'