Manchester-based brand ISAWITFIRST has announced that it is once again the Official Fashion & Sunglasses Partner of Love Island 2021, following the successful partnerships in 2019 and 2020. The seventh series of ITV2 and ITV Hub's dating show returns this summer. 

As the official fashion partner of the show, ISAWITFIRST will be providing both male and female Islanders with a whole new wardrobe. Once again the Love Island audience will be able to shop the show directly from the Love Island app, which will showcase a selection of the products seen in the villa. The fashion brand has also announced that they will be sponsoring the FIRST LOOK aspect of the show, where viewers are able to see a sneak peak of the day's episode. What’s more the brand will have access to exclusive imagery from inside the villa.