Rubini Profumi is a new Italian fragrance brand that has launched with its debut scent, Fundamental. Andrea Bissoli
Rubini wanted to work with an Italian team to translate the Rubini house interiors, stories and memories into olfactory impressions. Developed by Cristiano Canali and Ermano Picco, the debut fragrance comprises top notes of Calabrian bergamot, tangerine and hesperidic flowers, alongside heart notes of soave grapes, maquis notes, florentine iris and beeswax. Cedarwood, sandalwood, vetiver java, velvet accord and leather form the base. The bottle, created by Francesca Gotti, plays with the layering of full-bodied, dense materials and lighter, more fragile ones; interpreting how stories and memories from the past decades lay on the walls and the windows. The brand is available online via international retailers, with UK stockists to be confirmed. Fundamental is priced at €135 / $145.

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Rubini Profumi in 'beauty, fragrance, grooming & health'