Curaconn has been appointed to represent Italian restaurant Sale e Pepe, which has just been acquired by The Thesleff Group, ahead of its 50th anniversary. Nestled behind Sloane Street in Knightsbridge, Sale e Pepe, started out of a shop fronts on Pavilion Road in 1974, and was further extended in 1985, before eventually becoming a stalwart of the London dining scene. The institution fast became a firm favourite destination, attracting an illustrious clientele of royalty, politicians, actors, singers with regular patrons including Rod Stewart, Sir Roger Moore, Priscilla Presley and Ringo Starr. The iconic neighbourhood trattoria has a revitalised new menu, aimed to restore Sale e Pepe back to its glory days.